What is NeedFeed?
NeedFeed is an AI Reddit marketing tool built around an agent that reads threads instead of simply matching keywords. It helps users find people asking for products like theirs, understand what a market wants, and prepare posts that match the tone of a given subreddit. The agent judges each thread as a need, complaint, comparison or noise, so only relevant conversations reach the feed.
The product offers three tools on one engine: Realtime Monitoring for lead and brand alerts, Voice of Customer for sourced Reddit market research reports, and Hotspot Analysis for breaking down high-performing posts. Users design the research workflow together with the agent, keep the full dataset visible, and can export reports as Markdown and data as JSON. It reads Reddit through the user's own authorized account and never posts on their behalf.
Who it's for
- Indie makers and SaaS founders
- Marketers running Reddit campaigns
- Product teams doing customer research
- Former GummySearch users
- E-commerce and small business owners
How to use NeedFeed
- 1
Find your subreddits
Open the free map of Reddit, which needs no sign-in, to locate your market and the neighbouring communities worth watching.
- 2
Connect Reddit and set the brief
Authorize your Reddit account once in settings, then answer the agent's questions about keywords, subreddits, and what counts as a signal or noise.
- 3
Run a tool
Start Realtime Monitoring with a keyword plus one sentence describing who you want, launch a Voice of Customer project, or pick a hot post for Hotspot Analysis.
- 4
Review and export
Browse the filtered feed, add notes, stack filters, and download the Markdown report and structured JSON data.
NeedFeed key features
Realtime Reddit monitoring with intent filtering
Each keyword match is checked against a plain-language description of the target audience, and non-matching posts are hidden, with a switch to show everything.
Voice of Customer reports
The agent collects threads over a time window, tags them for intent and sentiment, mines comments, and writes a report where each claim links to a source thread.
Hotspot Analysis and post drafting
Breaks down a popular post's persona, hook, layout and community slang, then drafts a new post to the same pattern and checks it for signs of AI writing.
Custom taxonomy and sentiment trends
Users can rename and add categories such as pain points or pricing objections, and track volume and mood week by week.
Ask follow-up questions
Questions about the data return answers backed by the exact quotes and thread links behind them.
Full data export
Reports export as Markdown with permalinks, and collected threads and tags export as JSON on every plan.
NeedFeed use cases
Finding Reddit leads
Surface threads where people are actively looking for an alternative or a product in your category.
Reddit market research for the roadmap
Gather recurring complaints and unmet needs across subreddits into a list that can be prioritized.
Competitor watch
Get alerted when a rival's discount or launch thread is gaining comments while a response is still timely.
Writing posts that fit a community
Study what performs in a subreddit and draft a post in that community's voice before posting it yourself.
How NeedFeed is built
NeedFeed runs on the ShipAny Next template, whose ready-made sign-in, payments and credit system fit its model of free starter credits for new accounts and one-time credit pack purchases with no subscription.
View the ShipAny Next templateNeedFeed FAQ
What is NeedFeed?
NeedFeed is an AI agent for Reddit marketing that finds buyer conversations, researches what a market wants, and drafts posts in a subreddit's style.
Is NeedFeed free?
New accounts receive free trial credits that last 30 days, and the map of Reddit and a public demo report can be viewed without signing up. Ongoing use is paid through one-time credit purchases with no subscription.
How do I find Reddit leads with NeedFeed?
Add a keyword in Realtime Monitoring along with one sentence describing who you are looking for; the agent reads each match against that description and keeps only the relevant threads.
Is NeedFeed a GummySearch alternative?
Yes. It was built after GummySearch shut down, and instead of fixed research buckets its agent builds categories with you, and all data can be exported.
Do I need a Reddit account, and will it post for me?
A Reddit account is required and is authorized once in settings. NeedFeed only reads Reddit; drafts stay in your workspace until you post them yourself.
Which languages does NeedFeed support?
Searches run in English, with non-English keywords translated first, while responses and reports come back in the language you write in. The interface is available in English and Chinese.
This introduction is based on the public pages of needfeed.io, read on October 9, 2026.
